Yoga Entrepreneurship & Marketing
Authentic Brand Creation
• Define your values, passions, and voice
• Build your unique teaching approach around what lights you up
• Amplify your uniqueness so students know what you offer
Presence & Connection
• Show up consistently in the studio, community, or online
• Build trust through conversations before/after class and local involvement
• Online presence = sharing who you are and what you value, not just yoga poses
Resonance Over Perfection
• Students connect with relatable teachers, not idealized yogis
• Authenticity and frequency of showing up matter more than polish
Community vs. Online Growth
• Local growth: invest in community presence and relationships
• Online growth: invest in consistent, authentic online sharing
• Both require prioritizing connection first
Advertising vs. Selling
• Advertising = logistics (class, time, date, price)
• Selling = connection + storytelling + call to action
• Both are needed for people to actually sign up
Reframing Branding & Selling
• Selling is authentic expression, not pushiness
• Branding is simply living and sharing your values publicly
Creating Unique Offers
• With so many teachers, uniqueness is your edge
• Focus on your passions and areas of expertise to stand out
• Design offers that feel natural and aligned
Schedule:
Saturday 8:30-5:30
Sunday 8:30-5:30
with a one hour lunch break
Cost:
Full Price: $325
Early Bird (until 10/21/2026): $275
Eligible for 16 Yoga Alliance Contact Hours
Dates:
The Teachers
Kat Beck
